The Qingdao Industrial Automation Exhibition showcases the vitality of the automation industry

The 27th China Qingdao International Industrial Automation Technology and Equipment Exhibition has concluded successfully.  Over four days, the event attracted 1,038 high-quality global enterprises.  During the same period, more than 20 high-end forums and 5 procurement matchmaking meetings were held, covering the entire manufacturing industry chain.  The scale of the exhibition set a new historical record.  This grand event not only highlighted the core role of intelligent manufacturing but also provided an important platform for enterprises to understand industry trends, optimize development strategies, and accelerate the industry’s transformation toward intelligence, networking, and flexibility.

The exhibition gathered a large number of industry elites and professional visitors.  Its displays covered the full industrial chain, including industrial automation control technology, robotics, and machine vision, concentrating advanced intelligent equipment and solutions.  High-end forums delved into applications of technologies such as artificial intelligence in manufacturing, while five procurement matchmaking events successfully facilitated multiple cooperation opportunities.  Among these, WKDQ Company showcased its "Test Terminal" series and new energy-specific terminals.  On-site interactions far exceeded expectations, directly demonstrating that intelligent manufacturing has transitioned from concept to practice, injecting strong momentum into the high-quality development of the manufacturing industry.

Currently, intelligent manufacturing is reshaping the global manufacturing landscape and has become a key driver of high-quality development.  High-end intelligent equipment integrates multiple cutting-edge technologies and occupies a high position in the global value chain.  This exhibition showcased practical applications of intelligent equipment in enhancing production efficiency and other areas.  At the forum, experts emphasized that flexible production and intelligent upgrading are core strategies for enterprises to cope with market competition.  According to expert analysis, intelligent manufacturing has given rise to new business forms such as smart factories.  Qingdao is leveraging such exhibitions to accelerate the upgrading of local industries.  Data show that over 80% of participating enterprises focus on intelligent solutions.  In the future, the industry will prioritize ecological collaboration, with surging demand for high-end equipment in the new energy and automotive sectors.

A total of 1,038 participating enterprises displayed innovative products spanning the entire industrial automation control technology chain.  Take WKDQ as an example: Its "Test Terminal" series integrates fuses and self-diagnostic functions, designed specifically for new energy scenarios to meet requirements for energy storage and automotive wiring harnesses.  Enterprises in the Electrical Systems and Sensor Technology exhibition area launched IoT-based intelligent solutions, effectively boosting production efficiency and the resilience of the industrial chain.  These solutions have achieved notable results in addressing industrial pain points and provided transformation references for sub-sectors such as terminal blocks.

For terminal block enterprises, marketing strategies should focus on product differentiation, prioritizing the development of functional and new energy-specific products.  Like WKDQ’s "Test Terminal" series, building a competitive edge involves enhancing safety and intelligence levels.  New energy-specific terminals directly align with opportunities in the green energy transition.  Industry data shows the annual growth rate of demand for new energy vehicle wiring harnesses has reached 20%.  Enterprises can avoid homogeneous competition by developing customized products and continuously investing in R&D to gain market initiative.

Marketing promotion can adopt an integrated online-offline model: Online, release technical white papers and short videos (e.g., "AI Quality Inspection Guide for Terminal Blocks" and installation demonstrations);  offline, host technical seminars in collaboration with industry associations, drawing on successful models like the Yantai exhibition.  Additionally, leverage exhibition data to optimize promotional content, build a digital resource-integration platform, and form a closed marketing loop.

To precisely reach customers, use exhibition data to screen target groups and push tailored solutions—for example, sending customized recommendations by analyzing audience information.  Furthermore, enhance quality and service, such as obtaining relevant certifications, referencing WKDQ’s quality control experience, and offering one-stop services (e.g., "terminal selection + installation guidance").  Exhibition cases show high-quality services can convert 60% of potential customers into actual ones.  Enterprises should continuously iterate their service models.

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